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Designed Anew for the Next Generation, Seiko 5 Sports is re-born

Updated: Nov 25, 2019


For over 50 years, Seiko 5 Sports has delivered consistently high levels of reliability, durability, performance and value that have endeared it to lovers of mechanical watches worldwide. Today, with the creation of a new design and a broad new collection, this much loved timepiece is re-born. Welcome to the new Seiko 5 Sports, a collection with all the same values but a fresh new look. All will be available in September 2019.


Born in the 60’s. Loved ever since.


The first ever Seiko 5 watch, Seiko Sportmatic 5, was born in 1963. It was Seiko’s and Japan’s first ever automatic day-date watch. ‘’5’’ represented the promise that every Seiko 5 watch would have five key attributes; an automatic movement, a day-date display at the three o’clock position, water resistance, a recessed crown at the four o’clock position and a case and bracelet built for durability. Taken together and in combination with the then new mainspring and shock resistance system, these features gave Seiko 5 its distinctive appearance and its strength.

The first ever Seiko 5 Sports watch from 1968

In 1968, Seiko 5 Sports was born. It was created for the ever-growing number of men and women who wanted a watch they could trust as they played sports. In addition to the fundamental values of Seiko 5, Seiko 5 Sports offered enhanced water resistance, a strengthened crystal and luminous hands and hour markers. Throughout the next decades, Seiko 5 Sports found great international favor as a ‘’go-anywhere’’ watch that offered a unique look and extraordinary value. In particular, the collection became synonymous among younger watch lovers with the many designs that had dials in vivid colors that shocked and delighted in equal measure.


The new design. Founded in heritage. Created for the individual.


The new Seiko 5 Sports draws its inspiration from the five decades of Seiko 5 Sports’ success and its design is based on one of Seiko’s most loved sports watches. Every creation in the new collection shares an updated version of this celebrated case and all have the same arrow shaped minute hands, distinctive hour markers and one-way rotating bezel. The movements are all Seiko’s tried and trusted automatic Caliber 4R36, with 24 jewels, optional manual-winding, a 41 hour power reserve and a hacking second hand.


There are no fewer than 27 different executions, each in one of five styles: Sports, Suits, Specialist, Street and Sense. All have new dials with three-dimensional hour markers and the collection embraces a wide range of straps and bracelets from steel mesh to silicone/leather hybrids.

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