Elie Saab is a New Brand in the Onward Luxury Group Portfolio
Luxury conglomerate Onward Luxury Group (OLG) has signed a five-year licensing agreement with the fashion house Elie Saab. OLG will now be involved in the production and distribution of Elie Saab footwear and leather goods. “From the Fall-Winter 2020 season, we have launched the Elie Saab ready-to-wear lines at our production in Bergamo. During several dinners with Elie (the founder of the brand Elie Saab. ) we began to discuss the possibility of cooperation in the segment of accessories and bags. As a result, we signed a deal aimed at further developing a successful and prestigious brand, ”commented Fabio Ducci, CEO of OLG.
According to him, soon OLG's portfolio will be suplemented with two more licenses for the production of footwear and ready-to-wear lines. The OLG group now owns the Jil Sander and Joseph brands, as well as the licenses for the JW Anderson, See by Chloé and Proenza Schouler accessories.
OLG is also planning to launch its first online project, the Blancah digital platform. There, accessories from brands that have partnered with OLG will be available, including Joseph, See by Chloé, JW Anderson, Proenza Schouler, Brock Collection, Federico Curradi, as well as the young brands F_WD, Carlotha Ray and Maria Luca.