Fendi Created a Collaboration with the LA-Based Visual Artist Joshua Vides

Fendi created a joint collection with a Los Angeles-based artist Joshua Vides. He used his firm graphic style for significant prints, drawn with a black marker. The work was adorned by clothes and accessories from the pre-fall 2020 collection. On them, the Fendi monogram is made in contrasting black and white shades. “I thought it was amazing what he could transmit simply using a black marker,” commented brand creative director Silvia Venturini Fendi. Vides has been collaborating with Fendi for the third time - last year he designed Fendi Caffe and the pop-up shop Peekaboo Bar.


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