Gucci: Seasonless With the Show Twice Per Year

Gucci RTW Fall/Winter 2020
" I will abandon the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call. We will meet just twice a year, to share the chapters of a new story." - Alessandro Michele

Earlier, Dris Van Nothen wrote a letter requesting a review of the supply and discount calendar. He was supported by dozens of brands and retailers. In late April, it became known that Saint Laurent will miss Paris Fashion Week and set their own schedule of shows.


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