INNOMINATE // Spring Summer 2020
Updated: Nov 25, 2019
This menswear brand was founded in 2014, and has since carved out its place in the Russian fashion market with its use of minimalist design and expert tailoring. Functional yet romantic, their designs often feature a personal touch from their team - elements of kimono-like fabric sewn onto classical mens suits, for example.
This collection was no different, with the brand presenting a masculine and elegant number of looks with a strong resemblance to European mensfashion of the 70’s - oversize coats in warm colors, muted tartan pants and jackets, wide-brim hats and fisherman hoods, film cameras on leather straps around the neck as accessories.
Several unisex garments were also presented, with blousons and skirts in dark tan, silhouetted freely enough to suit both men and women. The majority of the collection, however, revolves around casual elegance - wide shorts and shirts in matching tones, asymmetrical cuts on outerwear with an eye towards comfort and caring less about what people will think of you. Innominate’s man can be summed up as an educated dreamer - someone who gets lost in books just as easily as he does in love. The Innominate girl is a true innocent romantic however - the most feminine parts of the collection were light and summery dresses and tops which would look great on a student trip to France.