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Jerome Alexander Continues Innovations in Beauty

Updated: Nov 25, 2019

CA, USA - Jerome Alexander, founder of Jerome Alexander Cosmetics, is an international beauty authority and legendary make-up artist whose name is synonymous with innovation, trends and education. For over 50 years, Jerome has been redefining the cosmetic industry with revolutionary new products.



Jerome sees his greatest contribution to the industry as his dedication to a lifetime of teaching women how to look even more beautiful without a makeup artist.


The Jerome Alexander brand started selling wigs in 1968 and then quickly transitioned into the world of makeup products.


In 1976, Jerome Alexander Cosmetics introduced a full retail line of professional makeup tools that were formerly available exclusively to professional makeup artists. The company influenced the industry, as every cosmetics company soon included a line of cosmetics brushes in their product lineup. To emphasize his role as an educator, every Jerome Alexander professional brush kit included a detailed booklet of instructions for optimal results.


Jerome soon had become known as “The Man Behind the Makeup” appearing on national TV shows including The Mike Douglas Show, The John Davidson Show, Hour Magazine, Oprah, Attitudes, and Live with Regis and Kathy Lee. In 1983, Jerome published his second book Be Makeup Artist, critically acclaimed as “…one of the best, most complete works on the subject of makeup.”


Jerome Alexander was one of the first in the industry to realize the benefits of skin care makeup not only to make women look beautiful, but also to make the use of skincare easier instead of being a daily routine. The integration of makeup and skincare was born, and MagicMinerals Powder containing Vitamin C and Vitamin E was introduced.


MagicMinerals Powder is an ultralight mineral-based foundation with color correctors that diminish the appearance of age spots, dark circles, and uneven skin tones. This product reduces the need to buy multiple products by putting them in an all-in-one package at an affordable price.


He launched CoverAge, a revolution in under eye concealers that nourishes, moisturizes, and tightens while it conceals. CoverAge’s central core contains a proprietary blend of clinical levels of skin-nourishing active ingredients Argireline, Matrixyl 3000 and Hyaluronic Acid that can improve skins health.


The newest creation from Jerome is MagicMinerals AirBrush, an ultralight foundation based on a professional Hollywood makeup technique. The groundbreaking AirBrush technology creates an extremely fine layer of foundation for flawless skin. Jerome has introduced three easy go-to products in this line: AirBrush Primer, AirBrush Foundation, and AirFinish setting spray. Like Coverage, MagicMinerals AirBrush also includes clinical levels of Argireline, Matrixyl 3000 and Hyaluronic Acid.


Jerome has remained steadfast in his commitment to education, making guest appearances on national television. He is also releasing a new, updated version of Be Makeup Artist soon.

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