• F'OLITIQUE

María Bernad and her vision of "Les Fleurs"

Updated: Dec 12, 2020


Les Fleurs was born of a desire to change the patterns of consumption and reassess the cyclical patterns that have made fashion the world’s greatest polluter. Founded in 2017, Les Fleurs began as a curated marketplace, where founder Maria Bernad shared archival ready-to-wear and accessories, alongside products from her own brand with a global community. The sentiment that lays at the very core of the brand encouraged the concept to evolve into what it is today, Les Fleurs Studio, a collaborative social and retail platform providing visibility for global designers operating in the sustainability space. Maria’s unique market position gives her valuable insight into emerging brands and a discerning curatorial approach, garnering the platform a loyal and growing community.

Courtesy of LESFLEURS


Part of the platform’s mission is to reclaim the term ‘sustainability’, and set new parameters for its meaning in the wake of corporate greenwashing. At Les Fleurs Studio, all designers work solely with pre-existing materials, vowing against contributing to the growing problem of waste, whether that be reconcepting vintage tailoring salvaged from landfill, using deadstock material from luxury brands, or curating edits of archive and vintage; ‘we don’t produce. we reuse.’


Les Fleurs Studio is the first platform of its kind, a digital and physical space to exchange ideas, collaborate, and invest in the future.

Courtesy of LESFLEURS




Brand Values


Respect Mother Earth

Les Fleurs founding premise, respect for the earth lays at the very core of our platform. Les Fleurs seek to reclaim the term sustainability, and repatriate its true meaning. Their collaborators create solely using pre-existing textiles, and commit to non-aggressive production processes. Led Fleurs don’t produce, they reuse.


Transparency

Les Fleurs have honest conversations with our community to demystify the narrative behind each garment, sharing information about sourcing and production processes; offering our platform to designers to tell their unique stories. They appreciate there are always improvements to be made, sustainability is a journey; Les Fleurs Studio is a platform for collaboration, promoting the exchange of ideas, so that all participants can grow together.


Ethical and Creative Growth

Creativity thrives in the face of challenge. Les Fleurs want to replace excess with creativity, and cultivate a new sense of luxury, illustrating how sustainability and fashion can coexist. Les Fleurs Studio is a meeting place where brands and consumers can establish relationships, share ideas and promote meaningful growth.



Courtesy of LESFLEURS




Courtesy of LESFLEURS


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