• F'OLITIQUE

Mario Sorrenti and 5 Other Photographers Shot Jil Sander's New Campaign during Self-Isolation


MARY FREY DOCUMENTED BY MARIO SORRENTI, VAN CORTLANDT PARK, NEW YORK, USA

Jil Sander presented an advertising campaign for the Fall-Winter 2020 collection, which was created by several photographers: Mario Sorrenti, Anders Edstrom, Olivier Kervern, Stephen Kidd, Chris Rhodes and Lina Scheinius. The shooting took place in April at the peak of the quarantine, so each of the photographers took a series of pictures in the places where they were isolated. For example, Anders Edstrom captured a model in Jil Sander clothes on the coast of one of the Swedish islands, and Mario Sorrenti arranged a photoshoot in Van Kortlandt Park in the Bronx. Each of the authors approached the visualization in their own way: for example, Stephen Kidd created a short video with just one piece from the Jil Sander collection, and Lina Scheinius and Chris Rhodes made product shots of the brand's accessories.


The full campaign is on the Jil Sander website.



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