F’OLITIQUE, launched in 2011 by Anna la Germaine, is one of London’s first digital magazines. Today, F'OLITIQUE is available both digitally and in print. The magazine was the brainchild of Anna and her then business partner, Mr. Roland Miller, with the goal of discovering and showcasing emerging fashion talent from across the globe. operation of F’OLITIQUE for nearly a decade has resulted in a rich ecosystem of participants in the fashion industry, leading to collaborations with over 70 fashion week events globally.
The print version of F’OLITIQUE was launched in late 2012, and features content that sheds a light on the fashion industry worldwide. The first issue was launched following Anna's second trip to Tel Aviv Fashion Week. It was dedicated to the Israeli fashion market, focusing on Israeli designers, producers, fashion institutes, public relations and marketing agencies, and fash-tech startups.
The launch of this issue was a precursor to the profound and intense times that lay ahead of F’OLITIQUE. Preparing the content for the issue required over a hundred meetings with Israeli designers, institutes of design, manufacturers, and exporters, over the course of three intense weeks. The timing of the meetings coincided with an escalation of the Israeli-Palestinian conflict and proved to be a truly hectic time, as alarms frequently rang every few hours owing to rocket attacks. Anna recalls the intensity of the situation: "We had our passports in our pockets and the luggage was all packed up, in case we'd need to leave the country immediately. However, we managed to not cancel a single meeting! While the team may have been occasionally delayed getting to a meeting or photoshoot on account of having to find a shelter to avoid the missiles, the miracle was that all of the engagements were conducted with an extraordinary amount of professionalism and intensity. It was quite an experience… all of a sudden one would have to jump out of one’s car mid-street and run to find a shelter in 45-60 seconds”.
It was under these intense conditions that F’OLITIQUE found its footing. Following the successful launch of the Israel edition, the F’OLITIQUE team, led by Anna, turned their focus to the Spanish fashion market, followed by the UK, Italian, and several other markets.
Today, Folitique.com offers a wide variety of content for fashion lovers, including styling tips, fashion business reviews, fashion trends, fashion technology, beauty and wellness insights, covering a wide swathe of culture. Central to F’OLITIQUE’s ethos and passion is the desire to curate globally relevant content that provides deep insight and unique perspectives on the state of the fashion industry in various corners of the world.
The print version of F'OLITIQUE features in-depth research, critical analyses, and editorials of the fashion industry. A major initiative currently underway at F’OLITIQUE is a deep-dive research of fashion markets across 117 countries. The goal is to provide firsthand analyses of each of these markets, with a distinct issue dedicated to each country covered. Anna believes that a publication such as this will ultimately make it easier for buyers to discover new talents across diverse geographies. Furthermore, Anna envisions delivering unique, firsthand analyses and critiques of each featured brand, on the basis of knowledge garnered through an immersive process of interviews, atelier visits, manufacturing process analysis, etc. This will not only help highlight truly special designers but can even help tourists form informed opinions of local brands, enabling them to buy local high-end, products in their countries of travel with greater confidence.
Fashion & Lifestyle Editor